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Do you have a source for calculating REVPAR for your competitive set? Have you used data like the Texas Comptroller hotel tax reporting, and if so how might you calculate REVPAR vs ADR?
Thx
Hi Scott,
STR (pronounced “Star”) is an incredibly valuable and unique company to the hotel industry to which thousands of hotels around the world voluntarily report their data and to which anyone can purchase their various products that report on this data.
If you are looking to find out what the RevPAR is for a competitor, you can purchase a STR Report and select the particular hotels you want reported. Outside of that, it would be hard to calculate a competitor’s RevPAR unless you were keeping track of their ADR and had access to their occupancy data (RevPAR = ADR * Occ).
Below is a link to STR’s product page so you can check out their various products, many of these have samples for you to download and check out at no cost:
https://www.strglobal.com/products/industry-partners
Also, here is a sample Trend Report from their website that reports historical Occupancy, RevPAR, ADR, supply, demand, and revenue monthly over the last six years on a particular competitive set of your choosing.
Hope that answers your question!
Michael-
Thanks – that’s helpful. I’ll get the STR report. Class has been great so far.
Scott
Just to add to this, one difference between this Sample Report I linked here and a real report is that on a real report that you purchase, between the Classic and Help tabs, there will be a Response tab that lists out your competitive set with high level data about the set including class type, open date, room count, if there was a change in room count, and a verification as to whether they did or did not report their data for each month of the report.
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