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Welltower is seeking a strategic and operationally driven Vice President, Revenue Management to establish and lead a best-in-class revenue management function across its senior housing real estate portfolio. This role will be responsible for designing and implementing pricing strategies, optimizing asset-level revenue performance, and building the infrastructure, analytics, and team required to drive NOI growth.
This is a foundational role that will shape how Welltower drives top-line growth across its platform. The VP of Revenue Management will play a critical role in unlocking value through smarter pricing, better data, and closer alignment between real estate and operations. This leader will partner closely with Asset Management, Operations, Data & Analytics, and Operating Partners to embed revenue optimization into daily decision-making and long-term portfolio strategy.
KEY RESPONSIBILITIES
- Design and scale Welltower’s enterprise-wide revenue management strategy
- Establish frameworks for pricing, rate setting, concessions, and occupancy optimization
- Develop tools, dashboards, and reporting infrastructure to support decision-making
- Develop dynamic pricing models across independent living, assisted living, and memory care
- Optimize rent, care pricing, and ancillary revenue streams
- Create market-based pricing strategies leveraging competitive intelligence and demand signals
- Standardize pricing governance across operating partners while maintaining flexibility for local markets
- Partner with Asset Management to drive occupancy, rate growth, and RevPOR (Revenue Per Occupied Room)
- Identify underperforming assets and implement targeted revenue improvement strategies
- Support underwriting and investment decisions with pricing and demand insights
- Define key revenue KPIs and build scalable reporting systems
- Leverage internal and external data (market comps, demographic trends, lead data, etc.)
- Collaborate with data science teams to develop predictive models (demand forecasting, price elasticity)
- Work directly with operating partners to implement pricing strategies and drive adoption
- Serve as a thought partner to Operations and Sales leadership teams
- Align incentives and performance metrics with revenue optimization goals
- Evaluate and implement revenue management systems (RMS) and CRM integrations
- Improve data quality and standardization across the portfolio
- Drive digital transformation in pricing and sales processes
Key Competencies
- Strategic thinker with strong execution capabilities
- Data-driven and highly analytical
- Influential communicator across executive and field teams
- Entrepreneurial mindset with ability to build from zero
OTHER DUTIES
- Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
TRAVEL
- Some out-of-area and overnight travel may be expected.
MINIMUM REQUIREMENTS
- 10+ years of experience in revenue management, pricing, or commercial strategy
- Experience in senior housing, multifamily, hospitality, healthcare, or related sectors strongly preferred
- Proven track record of building or scaling revenue management functions or leading enterprise pricing initiatives
- Strong analytical background with experience in data-driven decision-making
- Experience working across decentralized operating models or with third-party operators
- Leadership experience with the ability to influence without direct authority
- Familiarity with tools such as RMS platforms, BI tools (Tableau, Power BI), and CRM systems
Source: Welltower Career Page
