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We are seeking a hands-on Commercial Director to lead the next chapter and drive its commercial success. This pivotal role combines strategic leadership with operational execution. Working in close partnership with the General Manager and Head of Asset Management, you As Commercial Director, will own the commercial strategy and lead its execution to drive occupancy, optimizing tenant mix, and ensuring the asset delivers superior financial returns. You are a commercial innovator who thrives on driving performance, maximizing value, and setting the benchmark for excellence while truly understanding the long-term direction of WTCA, being the cross-sector business hub for the talents who build tomorrow.
At WTC Amsterdam, you are not just managing an asset. You are the commercial engine powering one of the Netherlands’ most iconic business destinations. This is an urban landmark in the heart of the Zuidas, and your mandate is clear: drive performance, maximize value, and set the benchmark for excellence.
As Commercial Director, you will own the commercial strategy whether it is from leasing execution to tenant mix optimization working in lockstep with the General Manager and the Head of Asset Management Benelux. Together, you will transform vision into results, ensuring WTC Amsterdam remains the most sought-after address for global and local businesses.
This is a role for a strategic operator who thrives on action and with the ability to execute hands-on. You will leverage market intelligence, negotiate with precision, and cultivate relationships that unlock trust and long-term value. Every decision you make will directly impact NOI, asset positioning, and investor returns.
Key Responsibilities
The Commercial Director, General Manager and Head of Asset Management Offices BeNeLUx define the overall asset strategy for WTC Amsterdam including leasing, operations and projects. Executing the strategy once approved, this team is responsible for the quality and financial success of WTC Amsterdam.
(Commercial) Leadership
- Lead onsite commercial team to define commercial plan derived from commercial strategy and deliver on defined targets.
- Work with technical team to ensure asset investments (capex and opex) are managed to keep asset in best possible condition.
- Work with marketing team to ensure b2b marketing mix is up to date, accurate and relevant and that campaigns deliver defined targets.
Commercial Strategy & NOI Growth
- Develop and implement the asset’s commercial strategy in alignment with CBRE IM objectives.
- Drive leasing activity across office, retail, and F&B spaces to maximize occupancy, leasing velocity and rental income.
- Negotiate lease terms and manage renewals to optimize value creation and asset attractiveness together with the onsite commercial team.
- Manage value growth through optimizing rental income (tenant selection) and lowering the risk profile on asset level.
Financial Performance
- Deliver on NOI targets and prepare accurate forecasts and reporting.
- Identify opportunities for revenue enhancement and cost optimization.
- Oversee cash flow distribution maximization through tenant management (selection, occupancy rate), securing rent levels and NOI control.
Stakeholder Management
- Act as the primary point of contact for brokers, tenants, and key partners.
- Build and maintain strong relationships with occupiers and market influencers.
- Be part of the customer relationship management for strategic clients of our EMEA platform.
Market Intelligence & Positioning
- Monitor market trends, competitor activity, and tenant demand to inform strategy.
- Ensure WTC Amsterdam remains the benchmark for quality and innovation in the Zuidas.
Collaboration & Execution
The Commercial Director reports to the Head of Asset Management and works closely with the General Manager, the Director Projects and Concept Developer.
- the Head of Asset Management Office BeNeLux leads Asset Management team, including WTC Amsterdam and is directly involved in strategy and consulted on leasing, operations and projects.
- The General Manager is responsible for the total operations of the complex including hospitality, clients, employees and visitors satisfaction, events, marketing and community management.
- The Concept Developer is responsible for development of new products in the complex.
- The Director Projects is responsible for the CapEx execution.
Skills and competencies
- Proven track record in asset management and leasing within office or mixed-use assets.
- Strong commercial acumen and negotiation skills.
- Ability to drive results hands-on, with a proactive and entrepreneurial mindset.
- Excellent stakeholder management and communication skills (Dutch & English).
- Strategic thinker with data-driven decision-making capabilities.
- A real team player with cross-cultural interests and ability to drive collaboration,
- Fluent Dutch speaker with strong communication skills, both verbal and written. Excellent command of English
- Outstanding organizational, negotiation and pitching skills,
- Familiarity with ESG principles and long-term value creation strategies.
Experience and qualifications
- Master’s degree,
- Minimum 10 years of professional experience,
- Established network within the Dutch office market.
Source: CBRE Career Page
