The AI.Edge – Our Solution to the AI Problem in CRE

It’s been the go-to line ever since ChatGPT exploded onto the scene in 2022 and AI became a talking point in every office:

“AI won’t take your job, but someone using AI will.”

I’ve said that – or some variation of that – myself in dozens of conversations with CRE friends, peers, and clients. And almost every time, I get the same response:

“Yeah, but… how? I want to use AI, but where do I even start? There’s so much noise out there, so much hype, and most of it has nothing to do with our industry.”

And that makes a ton of sense. AI news feels like drinking from a firehose.

One day there’s a new model that’s “changing everything,” (e.g. gpt-5 was released yesterday!), the next day there’s a 200-tool listicle that sends you down a rabbit hole with nothing to show for it.

And yet, our industry is packed with information and manual process. The very things AI excels at! The potential to transform CRE is massive, but that transformation will be led by AI-native professionals and firms.

Which raises the real question: how do you become AI-native?

Over the past few years, we’ve been wrestling with that very question: how do you actually become AI-native in real estate? Not just tinkering with AI tools but actually building and using them to 10x your output today while also staying relevant as the technology continues to evolve.

The first idea was obvious: build a course. Which we did! And if you’re an Advanced member of our real estate financial modeling Accelerator program, you have access to our AI for CRE course.

But pretty quickly, we realized that a course just doesn’t cut it. It’s not the complete answer.

AI is evolving too fast, and the way we use it in CRE is evolving just as quickly. By the time you build a traditional course, edit it, and publish it, half the content is already outdated.

And even if it weren’t, to become AI-native, CRE pros need more than a one-time download of information. They need something living, evolving, and tuned to what actually matters in our world.

So, we took the course idea and built something transformative on top of it.

Introducing the AI.Edge: Your Ongoing Advantage in the AI Era

The AI.Edge isn’t a course. It’s a membership, a system, and a community built for CRE pros who refuse to be left behind. Here’s what’s inside:

• AI-Native Foundations. The baseline AI knowledge every CRE pro needs. These are the core principles that rarely change, updated when they do. This is the stuff that will still matter years from now.
• Monthly Skill Drops. Timely, hands-on lessons you can put to work the day they’re released. These are the fast-moving AI capabilities that keep you ahead of the curve and make you look good!
• AI Multipliers. Custom tools, prompts, templates, and agents that can 10x your output and impress your peers. Starts with 100% AI.Edge-built multipliers, then grows with both AI.Edge-and community-built multipliers.
• Curated Intelligence Brief. Delivered the 4th Sunday of every month. AI news and trends that actually matter for CRE. Also includes a podcast companion so you can absorb it on the go.
• The Build Showcase. See what others are creating, borrow what works, and adapt it to your own projects. Share your builds, win prizes, and get recognized.

The point isn’t just to give you knowledge. It’s to give you the intel, skills, and tools to become the AI-native pro in your firm. So, when someone says, “We should look into AI for this,” you’re the one they call.

Why We Created the AI.Edge

Here’s the reality: the AI-haves and AI-have-nots shift is already happening. The gap between AI-native CRE pros and everyone else is getting wider every day and the “AI won’t take your job, but someone using AI will” is getting more real by the day.

We created the AI.Edge for a four reason:

• Career Insurance. The AI-fluent are pulling ahead. Those who aren’t are quietly getting sidelined. We want AI.Edge members to be in the second group.
• First-Mover Advantage. Early adopters don’t just keep their jobs, they get promoted, close bigger investors/clients, and see opportunities others don’t.
• Clarity. There’s too much noise out there! We curate it so you can stop wasting time on the tsunami of AI news announcement and instead focus on the AI advancements that truly matters to CRE.
• Industry Authority. In just a few months, members are becoming “the AI person” in their firm. They become the one leadership calls when it’s time to make big moves.

I’ve seen it firsthand. A friend in brokerage started using AI to crank out BOVs in minutes instead of days, freeing his team to focus on sourcing new relationships and growing existing ones. The result?

More deals closed = more revenue = more income per hour worked = better quality of life.

That’s the kind of edge we’re building here.

Our Invitation to You

We launch August 18.

If you’re reading this now, you’re early. And that comes with perks! Founding members will lock in a discount and get an “Early Adopter” badge they can share publicly (or keep as their secret weapon).

This year, you’ll either become irreplaceable… or you’ll watch someone else do it.

Join the AI.Edge waitlist to secure Early Adopter status and get on the right side of the AI divide.