
How to Implement AI Across a Commercial Real Estate Firm
Most commercial real estate firms are already using AI but the problem is that very few are using it systematically. Here's how we it often goes.
Someone on the acquisitions team has figured out how to use Claude to summarize offering memoranda.…

Episode 18 of Multipliers: JEV Is a Bigger Deal for CRE Than LLMs
Spencer posted about JEV on LinkedIn a few days before this episode and very few people from our industry reacted to it. He understands why. This is boring engineer stuff. The end user of an AI system doesn't care how the micro-decisions inside…

Episode 17 of Multipliers: The AI Tech Stack Every CRE Professional Needs to Master
More commercial real estate professionals are using AI every day. But using AI and understanding how to engineer an AI output are two very different things.
And that distinction is going to matter a lot.
We're moving into a world where…

Understanding the AI Tech Stack: Model, Harness, Tools, Knowledge, and Human Judgment
For the past few years, we've spent a ton of time testing dozens of AI models. Starting at gpt-3 in 2022, to most recently Grok 4.6. From closed source models like Anthropic's Opus to open weight models like Kimi or Nemotron.
As part of that…

There Has Never Been an Easier Time to Stand Out in CRE
A student reached out to me a couple weeks ago with a question I get some version of almost every week.
He is a rising junior, interning at a firm any of you would recognize, attends a good school, and has already done the work to become…

CRE Market Risk Heat Map: AI-Powered Risk Scoring in Minutes (Updated June 2026)
Picture two analysts. Same deal, same market, same deadline.
The first one opens three browser tabs: a CBRE market report from last quarter, a CoStar snapshot, and a news article about a new industrial development two miles from the…

Financial Modeling in the Era of AI – Watch Me Build
In a recent post, I made the case that AI and financial modeling follow the same logic as long division and calculators. Learn the mechanics first. Once you've got them, the tool multiplies your output. The calculator only helps if you…

A practical guide to Claude Skills on desktop and web
If you use Claude often, Claude Skills are how you teach it to work the way you do, without repeating yourself every time. Instead of pasting long instructions in every new chat, you write down your process once as a reusable Skill, save it,…
Episode 10 of Multipliers: Modeling Like a Deal Seasoned Pro in the Era of AI
For years, AI real estate financial modeling was a promise that kept arriving too early. Every new model, every new tool, produced more errors than it saved time. You would spend longer validating the output than you would have spent building…

Financial Modeling in the Era of AI
In Mrs. Jackson's fourth grade class, and I'm guessing each of you had your own Mrs. Jackson, I learned to do long division by hand. Three-digit numbers, four-digit numbers, the whole bit. Pencil, paper, and that little ladder of subtraction…

What is the best AI model for real estate right now?
With the pace at which new AI models are being released, this has become a surprisingly difficult question to answer.
One week a model is best-in-class. The next week, a new release leapfrogs it. Pricing changes. Benchmark results update.…

Workshop #4: Give AI the CRE Intelligence It Needs
On a recent live follow-up workshop, we took the Multiplier Framework out of theory and into one of the most important (and most unsolved) problems in CRE AI: data.
Your AI is only as good as what you give it. Without access to real data,…

Episode 7 of Multipliers: Be an Advisor, Not a Broker
There is a version of every professional service job where you are just moving paper. Executing transactions, billing hours, closing deals. And there is another version where the person across from you feels like you are actually on their side.…

Episode 6 of Multipliers: The Skills That Don’t Become Obsolete
Every few years, a new technology arrives and someone declares a skill dead. Spreadsheets killed accounting. Search engines made memorization pointless. Now AI is coming for everything else, or so the argument goes.
The problem is that the…

How to Connect an MCP Server to Claude Desktop (No Developer Experience Required)
A few weeks ago I asked Claude Desktop to reorganize a folder on my computer. It reviewed the entire folder: every file and subfolder inside it, proposed a new layout, and once I approved it, made the changes itself.
I didn't set anything…
