Promoted Interest

See Promote.


Frequently Asked Questions about Promoted Interest in Real Estate Partnerships

“Promoted Interest,” often simply called the “Promote,” refers to the share of profits allocated to the General Partner (GP) in a real estate partnership after certain return hurdles are met by the Limited Partners (LPs). It is an incentive structure that rewards the GP for strong investment performance.

Promoted Interest is typically triggered once the LPs receive their capital back along with a Preferred Return—commonly 8%. Only after satisfying this return threshold does the GP begin to earn a disproportionate share of remaining profits.

Preferred Return ensures LPs receive a minimum annual return (e.g., 8%) on their capital before the GP earns a promote. The Promote is paid from profits exceeding this threshold, aligning the GP’s incentives with LP performance.

No. Promoted Interest is a performance-based profit share and does not necessarily reflect equity ownership percentages. A GP may own 10% of equity but receive 20% of profits through a Promote after hurdle rates are met.

The Promote incentivizes the GP to maximize returns for the partnership. It aligns interests between GPs and LPs by rewarding strong performance only after capital is returned and hurdle returns are met.

You can explore related terms and in-depth analysis in the glossary entries for “Promote” and “Preferred Return,” as well as educational content such as “Analyzing a Real Estate Investment from the Perspective of an LP.”



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