The AI.Edge – Become an AI Leader in CRE (Updated Aug 2025)
It’s been the go-to line ever since ChatGPT exploded onto the scene in 2022 and AI became a talking point in every office:
“AI won’t take your job, but someone using AI will.”
I’ve said that – or some variation of that – myself in dozens of conversations with CRE friends, peers, and clients. And almost every time, I get the same response:
“Yeah, but… how? I want to use AI, but where do I even start? There’s so much noise out there, so much hype, and most of it has nothing to do with our industry.”
And that makes a ton of sense. AI news feels like drinking from a firehose.
One day there’s a new model that’s “changing everything”, the next day there’s a 200-tool listicle that sends you down a rabbit hole with nothing to show for it.
And yet, our industry is packed with information and manual process. The very things AI excels at! The potential to transform CRE is massive, but that transformation will be led by AI-native professionals and firms.
Which raises the real question: how do you become an AI-native?
Over the past few years, we’ve been wrestling with that very question: how do you actually become this type of AI leader in real estate? Not just tinkering with AI tools but actually building and using them to 10x your output today while also staying relevant as the technology continues to evolve.
The first idea was obvious: build a course. Which we did! And if you’re an Advanced member of our real estate financial modeling Accelerator program, you have access to our AI for CRE course.
But pretty quickly, we realized that a course just doesn’t cut it. It’s not the complete answer.
AI is evolving too fast, and the way we use it in CRE is evolving just as quickly. By the time you build a traditional course, edit it, and publish it, half the content is already outdated.
Quick Note: Our recent season of the A.CRE Audio Series dives deep into this topic.
And even if it weren’t, to become AI-native, CRE pros need more than a one-time download of information. They need something living, evolving, and tuned to what actually matters in our world.
So, we took the course idea and built something transformative on top of it.
Introducing the AI.Edge: Your Ongoing Advantage in the AI Era
The AI.Edge isn’t a course. It’s a membership, a system, and a community built for CRE pros who refuse to be left behind. Here’s what’s inside:
- Monthly Skill Drop — 21st of each month. Hands-on, timely lessons you can put to work the day they drop.
- AI Multipliers — Added regularly. Exclusive tools, prompts, workflows, and apps that multiply your output and set you apart. (Includes members-only apps like the AI Advisory Board.)
- Intelligence Brief — 4th Sunday of each month. Only the AI news, trends, and insights that matter to CRE—so you start the week ahead, not overwhelmed.
- The Build Showcase — See what others are creating, borrow what works, compete in build competitions, and share your own builds to get recognized.
- The AI-Native Foundation — Bonus foundations course. A living, on-demand lessons that build baseline fluency fast, updated when fundamentals truly change.
The point isn’t just to give you knowledge. It’s to give you the intel, skills, tools, and credibility to become the AI-native pro in your firm. So, when someone says, “We should look into AI for this,” you’re the one they call.
Why We Created the AI.Edge
Here’s the reality: the AI-haves and AI-have-nots shift is already happening. The gap between AI-native CRE pros and everyone else is getting wider every day and the “AI won’t take your job, but someone using AI will” is getting more real by the day.
We created the AI.Edge for a few reasons:
- Career Insurance. The AI-fluent are pulling ahead. Those who aren’t are quietly getting sidelined. We want AI.Edge members to be in the second group.
- First-Mover Advantage. Early adapters don’t just keep their jobs, they get promoted, close bigger investors/clients, and see opportunities others don’t.
- Clarity. There’s too much noise out there! We curate it so you can stop wasting time on the tsunami of AI news announcement and instead focus on the AI advancements that truly matters to CRE.
- Industry Authority. In just a few months, members are becoming “the AI person” in their firm. They become the one leadership calls when it’s time to make big moves.
I’ve seen it firsthand. A friend in brokerage started using AI to crank out BOVs in minutes instead of days, freeing his team to focus on sourcing new relationships and growing existing ones. The result?
More deals closed = more revenue = more income per hour worked = better quality of life.
That’s the kind of edge we’re building here.
Our Invitation to You
We launched on August 18, 2025 and are in LIVE beta. Join the waitlist; invites roll out as spots open.
If you’re reading this now, you’re early. And that comes with perks! Founding members will lock in a discount and get an “Early Adapter” badge they can share publicly (or keep as their secret weapon).
This year, you’ll either become irreplaceable… or you’ll watch someone else do it.
