Our goal with this post is to help you use LinkedIn most effectively in your job search. It’s the first post in a series of a LinkedIn 101 networking series to help you get the most out of this resource. Because commercial real estate is such a relationship-driven business, this strategy will help you to build meaningful relationships, while also helping you to build your network so that you can search for jobs.
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What not to do in your LinkedIn Job Search
I get it. Searching for jobs is stressful and you just want to land a full-time job. So you go about the job search process by going to the LinkedIn jobs page and apply to 300 jobs a week. That might get you somewhere as I do see people find jobs from LinkedIn quite a lot. But is it the most effective way to go about this process? No.
What to do in your LinkedIn Job Search
People hire people they know, like, and trust. By watching the video below, you will start to become more known, liked, and trusted, which in turn will lead to you getting multiple job offers.
Our hope is that if you watch this video, you find some type of “common ground” with the person you are reaching out to. In the example below, we targeted alumni of CAL Berkeley, in San Francisco, who are in commercial real estate.
Depending on how badly you want a job, you can reach out to a certain number of people using your discretion. I’m guessing 50% or more people won’t respond to you, so I would tell you to try and reach out to 50 people per week if you want to jump on a call with 20 individuals.