Lately, we have spoken to several undergraduate and graduate real estate programs. A question that keeps coming up is: “How do you recommend we stay in touch with our network?” This question is bigger and generally more applicable than just advice for students seeking employment post-college.

“The most important decisions that business people make are not what decisions, but who decisions.” – Jim Collins

Relationships are your springboard to success in CRE. Finding new, creative, and innovative ways to stay in touch with your CRE network means you are on track towards landing that job in CRE, getting that next deal, learning something new, or gaining a better understanding of the industry.

For the people looking to pivot into this CRE world, staying in touch and building your network is how you’ll learn the lingo (feel free to check out our glossary of CRE terms), find your niche, build credibility, and meet your goals.

Here are some creative ways to build, maintain, and never lose touch with your network:

#1: Participate in Real Estate Events

A motivational speaker, Ed Mylett, whom I listen to, frequently says, “The best ability is availability.”

  • Real Estate Club Meetings

    • The best part of real estate clubs is that they usually host meetings with industry professionals to share some insight into their experience with you. If you don’t show up, you will miss an awesome opportunity with a leader in the industry.
    • If you know who the person is before the event starts, reach out early expressing your interest in their talk. They won’t forget you.
  • Introduce Others

    • If you know someone that would be beneficial for another colleague to meet, ask them if it would be okay if you make an introduction. A quick text/email saying, “Hi – Would you mind if I introduce you to this person? A friend of mine expressed interest in your company and you were the first person that came to mind when thinking about your firm.”
  • Reach out to Sponsors

    • When attending industry-specific functions, and you notice “Goldman Sachs” company is the Diamond Sponsor, reach out with a “thank you” and “I’d love to learn more about what you do day-to-day.”
    • I receive emails from Bisnow quite often about new webinars on a national, state and city level. This is a great place to start learning about the different companies in your space.

#2: Become Active on Social Networks

A few great tools (if used properly) to find a community include the following platforms:

  • LinkedIn

    • Replying to posts/comments that interest you
    • Connecting and reaching out to the person with a note
    • Sharing experiences and resources that could be helpful for others
    • Writing about topics that are important to you
  • Twitter

    I was talking with a college student last week, who is an engineer and looking to transition into CRE. After asking him about how he found out about Adventures in CRE, he said a well-kept secret is that there is a big CRE Community on Twitter!

#3: Subscribe to Industry News Emails

By subscribing to receive CRE Industry Reports via email, you’ll stay up-to-date on current market conditions and be able to make your own judgements based on this research. During conversations with CRE Professionals, you’ll also be able to draw on this info by asking more specific questions. Tony Robbins says, “Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.”

Here are a few examples:

    1. JLL’s Trends & Insights Report
    2. CBRE Insights and Research
    3. Bisnow Industry News
    4. Globe St Real Estate News
    5. CoStar Real Estate News

By participating in real estate community functions, being active on social media, and subscribing to CRE Industry Reports, you will start to have a better pulse on the market, who is active in it, and where you fit in.

About the Author: Tucker is the Head of Training and Career Services at A.CRE where he works with universities, companies, and candidates to provide training and job placement. Prior to A.CRE, Tucker spent two years at the 9th largest executive recruitment firm, where he focused on recruiting top talent in Commercial Real Estate. Tucker holds a BBA in Real Estate Finance from Southern Methodist University. While at SMU, Tucker was President of the Real Estate Club and was instrumental in providing guidance and connecting students with careers in CRE. Tucker currently resides in Dallas, TX.